Tag: Delhi

Upcoming Bollywood Film Raees Trailer Launch; Shahrukh Khan Interacted Live With Audience via UFO’s Curtain Raiser

Shahrukh-Khan-Raees-Trailer-launch

The digital era saw yet another path breaking initiative by UFO Moviez. The world’s first-ever big screen trailer launch of movie ‘Raees’ mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga. UFO Moviez’s latest initiative ‘Curtain Raiser’ enabled King Khan to launch the much-awaited Raees trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.

Raees-trailer-launch

The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.

Raees-trailer-launch

With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai – Gold Cinemas (Milan Mall), Moga (Punjab) – Neelam Nova Cinemaz, Jaipur – Golcha Cinema (Nile), Kolkata – Menoka Cinema, Delhi – Delite Theatre, Indore – Madhu Milan Cinema, Hyderabad- Venkatramana Megaplex Ahmedabad – City Gold Ashram Road, Bengaluru – Q Cinemas and Surat – DR World (INOX).

To promote the trailer launch, a short teaser was shot wherein King Khan himself invited people to the theatres to be part of this first of its kind of trailer launch.

A great way to launch the trailer indeed!!

Priyanka Dutta

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Anu Malik, Farah Khan and Sonu Nigam to Return as Judges of Indian Idol Season 9


Video: Indian Idol 9 press conference

Indian Idol season 9 was announced at a press conference held recently at a hotel in Kolkata. Present at the meet was Anu Malik, Farah Khan. Sonu Nigam was unwell and hence could not attend the conference. The show which began in 2004 with Anu Malik, Farah Khan and Sonu Nigam will again see the trio back in the judges’ seat.

Indian-Idol-Season-9

Speaking at the event, Anu Malik said “The show has been responsible for bringing forth many talented singers. Monali Thakur who could not make it far in Indian Idol season 2 caught my eyes during the piano round. And look now how she has gone on to become such a popular singer. Not only the participants but the judges also receive great amount of love from the people. When I got down at the airport, people asked me who will be the judges this time. When they heard about the three of us, they said that they were looking forward to the show. This is what is so special about the show”.

Farah Khan who joked about herself for judging the maximum reality shows on small screen said “Indian Idol will always remain. It was one of the earliest reality shows. Now many shows have come up but this has an important place in people’s hearts”.

Anu-Malik-Indian-Idol

Auditions will begin from Kolkata and then will continue to Delhi and Mumbai. Get ready for another dose of great singing and loads of entertainment on the small screen again!!

Priyanka Dutta

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Fashion and Food Festival Streets of India; A Three Day Event Held at Swabhumi

Streets-of-India

“Streets of India” was a one of a kind fashion and food festival that brought for the people Indian style, flavors, style and culture under one roof. The three day event was held at Swabhumi.

Streets-of-India

“Streets of India” was a grand festival which aimed at highlighting the social and cultural environment of India. An array of multidimensional creativity was seen at this three day event. Some of the cities whose cultures were showcased at this event included Kolkata, Mumbai, Delhi, Lucknow, Varanasi and Jaipur.
Food stalls ranging from rolls, Mughlai dishes, street food was spotted at the event. Fashion stalls also could be found at the event. Designer wear and accessories were also found at the event.

Streets-of-India

The price range had been kept affordable so that all Kolkatans could buy products from the event.

Priyanka Dutta

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KFC’s Watt A Box Recharges Food Lovers and Their Smartphones

KFC-new-menu

A limited edition box with a built-in power bank is the new tech tech avatar of KFC’s 5-in-1 Meal Box. The Watt a Box charges your phone as you enjoy your finger lickin’ good meal or when you are on the go. An online film has also been released around this campaign.

Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in Watt a Box and take it home too. Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

KFC co-created this innovative concept with their Mumbai-based digital agency, Blink Digital.

In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful. With the introduction of the limited edition KFC Watt A Box, this is a smarter and easy cool way for our consumers to recharge their smartphones at KFC.

So what are you waiting for? Recharge your battery and your phone’s battery at KFC!!

Priyanka Dutta

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Shab (2014) Preview; Onir Sets the Stage to Present Bengali Actress Arpita Chatterjee in a Stunning New Avatar

Shab-Preview

Be it ‘My Brother Nikhil’ or ‘I Am’, Onir’s films are not the typical commercial masala films. They have some message to relate to the audiences. His next film is titled Shab and features Arpita Chatterjee, Raveena Tandon and newcomer Ashish Bisht in pivotal roles. The film is set against the backdrop of the South Delhi fashion industry. Onir wrote the script of this film in 2001, and it is incidentally his first script.

Most of the films made on Delhi have captured the lifestyle and essence of Chadni Chowk, Janakpuri or Pahargunj but with Shab, Onir plans to delve deep into the lifestyle of the upmarket Delhi, precisely areas in South Delhi like Hauz Khas or Lajpat Nagar. The main plot of the film Shab is about an aspiring model played by Ashish who comes to Delhi from Mussoorie. Arpita plays the role of Raina who is a waitress by profession and woks in a café at Hauz Khas. Raveena Tandon plays the role of a fashion diva in the film.

Onir-Film-Shab-Story

Arpita Chatterjee, who shall soon be seen with her husband Prsasenjit Chatterjee in Upcoming Bengali Film Force was a sudden choice that Onir made for Shab. Onir had gone to Prasenjit Chatterjee’s house to meet him regarding a film when he happened to see Arpita. He found her absolutely gorgeous and could immediately see her as his heroine Raina in a smart pixie cut; thankfully enough, when approached Arpita did not even think twice before saying yes to the new look and role. Sumit Israni of Geetanjali Salon in New Delhi has styled Arpita’s hair for the new look that she dons in the film.

Raveena Tandon’s role was initially to be played by Sangeeta Bijlani. The director felt that after the long exile that Sangeeta has been in, she would make for an interesting choice. But after a few workshops, he realized that she was not comfortable with some scenes and it was not working out the way he had wanted it to. His next choice was thus Raveena Tandon, who is a powerful actress in her own right.

Dialogues for Shab have been penned down by Adhiraj Singh who is also a Graphic Novelist, Ashish Bisht’s styling has been done by Padma Shri Awardee Fashion designer Wendell Rodricks.

Shab is currently in its third schedule of shoot and Onir along with the entire team comprising seems to be visibly excited with the way things are shaping up .

Priyanka Dutta

Arpita Chatterjee New Look Photo Credits: Francois Matthys

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